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The Middle East’s Growing Affinity for Cloud-based Marketing Infrastructures

Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets.

“We are betting on the cloud. We’re betting big on Amazon,” said Salman Al-Khalifa, Crown Prince of Bahrain.

He was referring to cloud computing giant Amazon opening its first Amazon Web Services (AWS) Region in Bahrain. The Bahrain government is moving all 40 of its agencies to the cloud, becoming the first country to adopt a cloud-first policy in the Middle East.

Al-Khalifa acknowledged that bringing cloud computing to the region was a big move for his country. “We’re not an oil-rich country. Our crown jewels are the citizens, and making them ready for the cloud is going to help us succeed.”

This was last year, in July 2018. Less than a year later, the cloud computing situation is quite crowded in the region.

Cloud Computing Expands in the Region

In January 2019, tech giant Microsoft announced plans to open its first data centre in the United Arab Emirates.

In February 2019, Oracle opened a data centre in Abu Dhabi, it’s first in the region, joining the likes of Alibaba, SAP, Microsoft, and Amazon Web Services in opening data centres in the region.

“By locating a data centre in the UAE, we will be able to better manage service levels and respond to local customers, who, for data governance requirements and other reasons, need to keep their data local,” said Arun Khehar, senior vice president of business applications, Middle East and Africa, at Oracle.

According to data published in Cisco’s Global Cloud Index in 2016, MEA cloud data centre traffic is expected to grow 440 percent by the end of the decade.

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