The holy month of Ramadan is upon us, it’s a time of spiritual reflection, self-improvement and increased devotion. It is a social season where communities celebrate and individuals connect with family and friends near and far.
Ramadan is also a month in which people spend a lot more time online and social media consumption changes.
Did you know that in 2018 across MENA in English and Arabic, the volume of Ramadan social conversations reached 7,38 million and editorial content volume reached 573,600, respectively. What’s more astonishing is that in comparison to this time last year, there has been an increase of 152 percent in these numbers.
It is no secret that using content marketing is one of the best ways of converting general consumers into customers. A content strategy that incorporates powerful storytelling, integrated content and targeted messaging can help brands foster a lasting relationship with consumers. And, we know that efficient strategies like these work.
The problem is, during Ramadan, even though people spend more time online, there is also an overwhelming amount of Ramadan content commotion.
So, how do marketers navigate through the noise and create content that captures the consumer?
Here are 3 key steps that can help you improve your content marketing strategy during Ramadan…
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