OUR NEWS


July 18, 2018

Netflix Nearly Doubles Marketing Spend Year Over Year

Netflix may not have advertising on its service, but it has managed to become a significant player in the business […]
July 16, 2018
Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way brands identify and connect to the internet users, who eventually turn into online customers.Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way brands identify and connect to the internet users, who eventually turn into online customers.

How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a […]
July 15, 2018
The voice technology revolution is not just occurring within the home.|Vibe Marketers' Fest

What does Amazon’s ‘Alexa For Hospitality’ mean for marketers?

The voice technology revolution is not just occurring within the home. Hotels, restaurants and the wider hospitality industry are rapidly […]
July 12, 2018
VibeMarketersFestDubai

Marketing Technology Tactics To Increase Engagement And Attract Attention

This article is written by Kelly Ehlers, Founder and president of Ideas That Evoke, an influencer and social media agency focused […]
July 10, 2018
Vibe Marketers' Fest

Alibaba develops AI tool capable of writing 20,000 lines of ad copy per second

Chinese e-commerce giant Alibaba has developed an AI tool (artificial intelligence) capable of producing 20,000 lines of content per second. […]
July 3, 2018
VibeMarketersFest

Artificial Intelligence and 21st century marketing

The future of marketing (or Marketing 5.0) is moving from Traditional and Digital to Artificial and Sentient Artificial Intelligence (AI) […]
July 2, 2018
Vibe Marketers Fest

Innovation vs marketing strategy: Which one will keep brands afloat?

Product innovation versus marketing strategy is a dilemma facing many brands as consumer environments become ever more competitive and consumers’ […]
June 30, 2018
VibeMarketersFest

Geotargeting Marketing in an Age of Data Control

Geotargeting Marketing in an Age of Data Control: Futuristic, or Just Creepy? There was a time, not too long ago, […]
June 30, 2018
VibeMarketersFest

Adidas Originals Surprised Influencers With Personalized Billboards

Taking the influencer relationship outdoors Adidas Originals wanted to work with influencers to hype the launch of its P.O.D. shoe […]
June 28, 2018
Unilever stops working with digital media influencers who buy followers

Unilever stops working with digital media influencers who buy followers

The call echoes the CPG giant’s similar demand for more transparency in programmatic advertising earlier this year. Unilever isn’t going […]
June 27, 2018
Google retires DoubleClick, AdWords brand names

Google retires DoubleClick, AdWords brand names

Alphabet Inc’s Google announced on Wednesday the biggest-ever rebranding of its advertising software, retiring the DoubleClick and AdWords brands to […]
June 26, 2018
Vibe Marketers' Fest

How the Instagram Algorithm Works in 2018

Instagram announced its move to an algorithm-based feed in March 2016. Since then, users have been trying to figure out […]
May 31, 2018
VibeMarketersFest

A First-of-its-kind Marketers’ Fest to be Organised in Dubai Soon.

Vibe Projects, an avant-garde media company based in the Middle East, on Sunday announced the launch of its flagship event […]

OUR NEWS


July 18, 2018

Netflix Nearly Doubles Marketing Spend Year Over Year

Netflix may not have advertising on its service, but it has managed to become a significant player in the business […]
July 16, 2018
Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way brands identify and connect to the internet users, who eventually turn into online customers.Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way brands identify and connect to the internet users, who eventually turn into online customers.

How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a […]
July 15, 2018
The voice technology revolution is not just occurring within the home.|Vibe Marketers' Fest

What does Amazon’s ‘Alexa For Hospitality’ mean for marketers?

The voice technology revolution is not just occurring within the home. Hotels, restaurants and the wider hospitality industry are rapidly […]
July 12, 2018
VibeMarketersFestDubai

Marketing Technology Tactics To Increase Engagement And Attract Attention

This article is written by Kelly Ehlers, Founder and president of Ideas That Evoke, an influencer and social media agency focused […]
July 10, 2018
Vibe Marketers' Fest

Alibaba develops AI tool capable of writing 20,000 lines of ad copy per second

Chinese e-commerce giant Alibaba has developed an AI tool (artificial intelligence) capable of producing 20,000 lines of content per second. […]
July 3, 2018
VibeMarketersFest

Artificial Intelligence and 21st century marketing

The future of marketing (or Marketing 5.0) is moving from Traditional and Digital to Artificial and Sentient Artificial Intelligence (AI) […]
July 2, 2018
Vibe Marketers Fest

Innovation vs marketing strategy: Which one will keep brands afloat?

Product innovation versus marketing strategy is a dilemma facing many brands as consumer environments become ever more competitive and consumers’ […]
June 30, 2018
VibeMarketersFest

Geotargeting Marketing in an Age of Data Control

Geotargeting Marketing in an Age of Data Control: Futuristic, or Just Creepy? There was a time, not too long ago, […]
June 30, 2018
VibeMarketersFest

Adidas Originals Surprised Influencers With Personalized Billboards

Taking the influencer relationship outdoors Adidas Originals wanted to work with influencers to hype the launch of its P.O.D. shoe […]
June 28, 2018
Unilever stops working with digital media influencers who buy followers

Unilever stops working with digital media influencers who buy followers

The call echoes the CPG giant’s similar demand for more transparency in programmatic advertising earlier this year. Unilever isn’t going […]
June 27, 2018
Google retires DoubleClick, AdWords brand names

Google retires DoubleClick, AdWords brand names

Alphabet Inc’s Google announced on Wednesday the biggest-ever rebranding of its advertising software, retiring the DoubleClick and AdWords brands to […]
June 26, 2018
Vibe Marketers' Fest

How the Instagram Algorithm Works in 2018

Instagram announced its move to an algorithm-based feed in March 2016. Since then, users have been trying to figure out […]
May 31, 2018
VibeMarketersFest

A First-of-its-kind Marketers’ Fest to be Organised in Dubai Soon.

Vibe Projects, an avant-garde media company based in the Middle East, on Sunday announced the launch of its flagship event […]
Agenda