OUR NEWS


May 21, 2019

The Middle East’s Growing Affinity for Cloud-based Marketing Infrastructures

Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets. “We are betting on the […]
May 20, 2019

Powerful Content Marketing Strategy During Ramadan

The holy month of Ramadan is upon us, it’s a time of spiritual reflection, self-improvement and increased devotion. It is […]
May 14, 2019

How Intent Analysis Can Help Programmatic Advertising

Analysing a customer’s intention at various touch points can help advertisers provide better-targeted ads, reeling in better sales. Advertising agencies […]
May 12, 2019

Is Artificial Intelligence Creating a New Mobile Marketing Wave in the Middle East?

With artificial intelligence (AI) becoming the backbone for mobile marketing, countries like UAE and Saudi Arabia are already at the […]
November 15, 2018

Brands Need to Understand their Customers Better than Ever

“The “modern” CMO is increasingly responsible for shaping the end-to-end customer experience, extending his/her reach beyond the marketing department and […]
November 12, 2018

Big Data, Internet of Things and the advent of AI present huge opportunities in terms of personalising brand experiences

“Brand experiences are deeper, broader and more complex than customer experiences because they look to engage stakeholders emotionally with the […]
October 29, 2018

Brands Should Be Bold and Stand For Something They Believe In

“People expect and want more from brands; they expect actions and not just ads. They want brands to help them […]
October 22, 2018

How CMOs Can Lead CX

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy […]
October 14, 2018

6 Steps to Building a Successful Video Marketing Strategy

Screens have become an integral part of our lives. The growth of videos in the past couple of years has […]
October 8, 2018

How to Use AI and Machine Learning in Marketing?

Artificial intelligence has disrupted many industries, and has now made its way into marketing. What was once considered a pipedream […]
September 27, 2018

The Fundamentals of Omnichannel Marketing

You’re looking to buy a novel of your favorite author. You visit the product page on Amazon, add the product […]
September 19, 2018

5 Ways You Can Use Chatbots in Marketing

The above screenshot shows a conversation with ELIZA – the first chatbot developed in 1966 by Joseph Weizenbaum, a computer […]
September 3, 2018

Truths about Marketing Automation you must not ignore

Marketing automation is inevitably on top of everyone’s minds. And why wouldn’t it be? A recent infographic from Invesp shows […]
August 14, 2018

Should you invest in Influencer marketing?

Influencer marketing is not dead. Yet this latest sensation in the digital marketing space has been receiving mixed responses from […]
August 4, 2018

Here’s How Netflix Uses AI and Data to Conquer the World

This article is written by contributor Mario Gavira, Managing Director at liligo.com What if I tell you that Netflix is NOT […]
July 24, 2018

Current digital marketing trends you need to get on-top of

Since its inception as a business practise, digital marketing has continually been changing in terms of both how it is […]
July 21, 2018

Burger King’s Fernando Machado to be the Headline Speaker at the VIBE Marketers Fest 2018

Fernando Machado ranked ninth in Business Insider’s 25 Most Innovative CMOs of 2018, will be the headline speaker at Vibe […]
July 18, 2018

Netflix Nearly Doubles Marketing Spend Year Over Year

Netflix may not have advertising on its service, but it has managed to become a significant player in the business […]
July 16, 2018

How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a […]
July 15, 2018

What does Amazon’s ‘Alexa For Hospitality’ mean for marketers?

The voice technology revolution is not just occurring within the home. Hotels, restaurants and the wider hospitality industry are rapidly […]

OUR NEWS


May 21, 2019

The Middle East’s Growing Affinity for Cloud-based Marketing Infrastructures

Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets. “We are betting on the […]
May 20, 2019

Powerful Content Marketing Strategy During Ramadan

The holy month of Ramadan is upon us, it’s a time of spiritual reflection, self-improvement and increased devotion. It is […]
May 14, 2019

How Intent Analysis Can Help Programmatic Advertising

Analysing a customer’s intention at various touch points can help advertisers provide better-targeted ads, reeling in better sales. Advertising agencies […]
May 12, 2019

Is Artificial Intelligence Creating a New Mobile Marketing Wave in the Middle East?

With artificial intelligence (AI) becoming the backbone for mobile marketing, countries like UAE and Saudi Arabia are already at the […]
November 15, 2018

Brands Need to Understand their Customers Better than Ever

“The “modern” CMO is increasingly responsible for shaping the end-to-end customer experience, extending his/her reach beyond the marketing department and […]
November 12, 2018

Big Data, Internet of Things and the advent of AI present huge opportunities in terms of personalising brand experiences

“Brand experiences are deeper, broader and more complex than customer experiences because they look to engage stakeholders emotionally with the […]
October 29, 2018

Brands Should Be Bold and Stand For Something They Believe In

“People expect and want more from brands; they expect actions and not just ads. They want brands to help them […]
October 22, 2018

How CMOs Can Lead CX

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy […]
October 14, 2018

6 Steps to Building a Successful Video Marketing Strategy

Screens have become an integral part of our lives. The growth of videos in the past couple of years has […]
October 8, 2018

How to Use AI and Machine Learning in Marketing?

Artificial intelligence has disrupted many industries, and has now made its way into marketing. What was once considered a pipedream […]
September 27, 2018

The Fundamentals of Omnichannel Marketing

You’re looking to buy a novel of your favorite author. You visit the product page on Amazon, add the product […]
September 19, 2018

5 Ways You Can Use Chatbots in Marketing

The above screenshot shows a conversation with ELIZA – the first chatbot developed in 1966 by Joseph Weizenbaum, a computer […]
September 3, 2018

Truths about Marketing Automation you must not ignore

Marketing automation is inevitably on top of everyone’s minds. And why wouldn’t it be? A recent infographic from Invesp shows […]
August 14, 2018

Should you invest in Influencer marketing?

Influencer marketing is not dead. Yet this latest sensation in the digital marketing space has been receiving mixed responses from […]
August 4, 2018

Here’s How Netflix Uses AI and Data to Conquer the World

This article is written by contributor Mario Gavira, Managing Director at liligo.com What if I tell you that Netflix is NOT […]
July 24, 2018

Current digital marketing trends you need to get on-top of

Since its inception as a business practise, digital marketing has continually been changing in terms of both how it is […]
July 21, 2018

Burger King’s Fernando Machado to be the Headline Speaker at the VIBE Marketers Fest 2018

Fernando Machado ranked ninth in Business Insider’s 25 Most Innovative CMOs of 2018, will be the headline speaker at Vibe […]
July 18, 2018

Netflix Nearly Doubles Marketing Spend Year Over Year

Netflix may not have advertising on its service, but it has managed to become a significant player in the business […]
July 16, 2018

How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a […]
July 15, 2018

What does Amazon’s ‘Alexa For Hospitality’ mean for marketers?

The voice technology revolution is not just occurring within the home. Hotels, restaurants and the wider hospitality industry are rapidly […]
Agenda