OUR NEWS


August 12, 2019

Real-time Analytics, What Marketers Should Know

Remembers when marketers launched a campaign and waited for weeks to know if it was working? Real-time analytics has changed […]
August 12, 2019

From Data Expiration to Dataception – A MarTech Journey

Have you ever thought about adopting a hobby by first thinking about buying the gadgets or tech? I want to […]
August 1, 2019

Data-driven Marketing is Critical for Brands

Data has become a vital part of marketing strategies world-wide. How can marketers leverage it? Data provides marketers with an […]
August 1, 2019

Decoding Business Intelligence for MarTech Leaders

Aziz Rofat’s day starts with a cup of strong coffee. After his morning cuppa, Aziz, who heads category management for […]
July 22, 2019

Cloud Analytics Company Manthan Systems to Showcase at Vibe Marketers Fest

Manthan Systems, a leading cloud analytics company, will be the Gold Sponsor of Vibe Marketer’s Fest – the region’s first, […]
July 21, 2019

Importance of Brand Collaboration when it comes to the Customer Experience

Marketing in the digital age requires brands to embrace new tactics, forge new alliances to enhance the customer experience. Though […]
July 21, 2019

Top Native Advertising Rules Every Marketer Should Know

Native advertising is being touted as a new and innovative format, but it just might be an old strategy, transformed […]
July 21, 2019

GDPR: One year on, Privacy Laws, Data Breaches, and the Impact of Regulations

On 25 May 2018, the European Union passed the General Data Protection Regulation (GDPR). One year on, and privacy laws […]
July 7, 2019

State of Email Security in UAE

Research finds that 75 per cent of organisations in the UAE saw an increase in impersonation attacks in the past […]
June 27, 2019
Marketing Automation Infographic

Infographic: State of Marketing Automation

What does the state of marketing automation look like for 2019? Marketers have used automation tools but have mostly limited […]
May 21, 2019

The Middle East’s Growing Affinity for Cloud-based Marketing Infrastructures

Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets. “We are betting on the […]
May 20, 2019
Marketing Strategy Ramadan

Powerful Content Marketing Strategy During Ramadan

The holy month of Ramadan is upon us, it’s a time of spiritual reflection, self-improvement and increased devotion. It is […]
May 14, 2019

How Intent Analysis Can Help Programmatic Advertising

Analysing a customer’s intention at various touch points can help advertisers provide better-targeted ads, reeling in better sales. Advertising agencies […]
May 12, 2019

Is Artificial Intelligence Creating a New Mobile Marketing Wave in the Middle East?

With artificial intelligence (AI) becoming the backbone for mobile marketing, countries like UAE and Saudi Arabia are already at the […]
November 15, 2018

Brands Need to Understand their Customers Better than Ever

“The “modern” CMO is increasingly responsible for shaping the end-to-end customer experience, extending his/her reach beyond the marketing department and […]
November 12, 2018

Big Data, Internet of Things and the advent of AI present huge opportunities in terms of personalising brand experiences

“Brand experiences are deeper, broader and more complex than customer experiences because they look to engage stakeholders emotionally with the […]
October 29, 2018

Brands Should Be Bold and Stand For Something They Believe In

“People expect and want more from brands; they expect actions and not just ads. They want brands to help them […]
October 22, 2018

How CMOs Can Lead CX

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy […]
October 14, 2018

6 Steps to Building a Successful Video Marketing Strategy

Screens have become an integral part of our lives. The growth of videos in the past couple of years has […]

OUR NEWS


August 12, 2019

Real-time Analytics, What Marketers Should Know

Remembers when marketers launched a campaign and waited for weeks to know if it was working? Real-time analytics has changed […]
August 12, 2019

From Data Expiration to Dataception – A MarTech Journey

Have you ever thought about adopting a hobby by first thinking about buying the gadgets or tech? I want to […]
August 1, 2019

Data-driven Marketing is Critical for Brands

Data has become a vital part of marketing strategies world-wide. How can marketers leverage it? Data provides marketers with an […]
August 1, 2019

Decoding Business Intelligence for MarTech Leaders

Aziz Rofat’s day starts with a cup of strong coffee. After his morning cuppa, Aziz, who heads category management for […]
July 22, 2019

Cloud Analytics Company Manthan Systems to Showcase at Vibe Marketers Fest

Manthan Systems, a leading cloud analytics company, will be the Gold Sponsor of Vibe Marketer’s Fest – the region’s first, […]
July 21, 2019

Importance of Brand Collaboration when it comes to the Customer Experience

Marketing in the digital age requires brands to embrace new tactics, forge new alliances to enhance the customer experience. Though […]
July 21, 2019

Top Native Advertising Rules Every Marketer Should Know

Native advertising is being touted as a new and innovative format, but it just might be an old strategy, transformed […]
July 21, 2019

GDPR: One year on, Privacy Laws, Data Breaches, and the Impact of Regulations

On 25 May 2018, the European Union passed the General Data Protection Regulation (GDPR). One year on, and privacy laws […]
July 7, 2019

State of Email Security in UAE

Research finds that 75 per cent of organisations in the UAE saw an increase in impersonation attacks in the past […]
June 27, 2019
Marketing Automation Infographic

Infographic: State of Marketing Automation

What does the state of marketing automation look like for 2019? Marketers have used automation tools but have mostly limited […]
May 21, 2019

The Middle East’s Growing Affinity for Cloud-based Marketing Infrastructures

Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets. “We are betting on the […]
May 20, 2019
Marketing Strategy Ramadan

Powerful Content Marketing Strategy During Ramadan

The holy month of Ramadan is upon us, it’s a time of spiritual reflection, self-improvement and increased devotion. It is […]
May 14, 2019

How Intent Analysis Can Help Programmatic Advertising

Analysing a customer’s intention at various touch points can help advertisers provide better-targeted ads, reeling in better sales. Advertising agencies […]
May 12, 2019

Is Artificial Intelligence Creating a New Mobile Marketing Wave in the Middle East?

With artificial intelligence (AI) becoming the backbone for mobile marketing, countries like UAE and Saudi Arabia are already at the […]
November 15, 2018

Brands Need to Understand their Customers Better than Ever

“The “modern” CMO is increasingly responsible for shaping the end-to-end customer experience, extending his/her reach beyond the marketing department and […]
November 12, 2018

Big Data, Internet of Things and the advent of AI present huge opportunities in terms of personalising brand experiences

“Brand experiences are deeper, broader and more complex than customer experiences because they look to engage stakeholders emotionally with the […]
October 29, 2018

Brands Should Be Bold and Stand For Something They Believe In

“People expect and want more from brands; they expect actions and not just ads. They want brands to help them […]
October 22, 2018

How CMOs Can Lead CX

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy […]
October 14, 2018

6 Steps to Building a Successful Video Marketing Strategy

Screens have become an integral part of our lives. The growth of videos in the past couple of years has […]
Agenda