What does the state of marketing automation look like for 2019?
Marketers have used automation tools but have mostly limited it to email marketing. Whilst many have feared marketing automation will take over their jobs, it has rather proven to increase productivity by almost 15%.
With over half using some form of automation tool, the purview of its application needs to go beyond emails and marketing reports.
Marketing automation is a tough concept to capture in just a few words, and the best way to understand the concept is to survey the landscape. Understand what marketing automation means to your brand, what you want to achieve and how you can leverage over 300+ solutions in the market.
Here is a handy infographic about the state of marketing automation, and the growing trends brands must consider when investing in marketing automation to build a robust MarTech Stack.
References: MarketingProf, KO Marketing, Crazy Egg
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