November 12, 2018

Big Data, Internet of Things and the advent of AI present huge opportunities in terms of personalising brand experiences

“Brand experiences are deeper, broader and more complex than customer experiences because they look to engage stakeholders emotionally with the […]
November 15, 2018

Brands Need to Understand their Customers Better than Ever

“The “modern” CMO is increasingly responsible for shaping the end-to-end customer experience, extending his/her reach beyond the marketing department and […]
May 12, 2019

Is Artificial Intelligence Creating a New Mobile Marketing Wave in the Middle East?

With artificial intelligence (AI) becoming the backbone for mobile marketing, countries like UAE and Saudi Arabia are already at the […]
May 14, 2019

How Intent Analysis Can Help Programmatic Advertising

Analysing a customer’s intention at various touch points can help advertisers provide better-targeted ads, reeling in better sales. Advertising agencies […]