June 30, 2018

Adidas Originals Surprised Influencers With Personalized Billboards

Taking the influencer relationship outdoors Adidas Originals wanted to work with influencers to hype the launch of its P.O.D. shoe […]
June 30, 2018

Geotargeting Marketing in an Age of Data Control

Geotargeting Marketing in an Age of Data Control: Futuristic, or Just Creepy? There was a time, not too long ago, […]
July 2, 2018
Vibe Marketers Fest

Innovation vs marketing strategy: Which one will keep brands afloat?

Product innovation versus marketing strategy is a dilemma facing many brands as consumer environments become ever more competitive and consumers’ […]
July 3, 2018

Artificial Intelligence and 21st century marketing

The future of marketing (or Marketing 5.0) is moving from Traditional and Digital to Artificial and Sentient Artificial Intelligence (AI) […]