May 20, 2019
Marketing Strategy Ramadan

Powerful Content Marketing Strategy During Ramadan

The holy month of Ramadan is upon us, it’s a time of spiritual reflection, self-improvement and increased devotion. It is […]
May 14, 2019

How Intent Analysis Can Help Programmatic Advertising

Analysing a customer’s intention at various touch points can help advertisers provide better-targeted ads, reeling in better sales. Advertising agencies […]
May 12, 2019

Is Artificial Intelligence Creating a New Mobile Marketing Wave in the Middle East?

With artificial intelligence (AI) becoming the backbone for mobile marketing, countries like UAE and Saudi Arabia are already at the […]
November 15, 2018

Brands Need to Understand their Customers Better than Ever

“The “modern” CMO is increasingly responsible for shaping the end-to-end customer experience, extending his/her reach beyond the marketing department and […]