August 12, 2019

Real-time Analytics, What Marketers Should Know

Remembers when marketers launched a campaign and waited for weeks to know if it was working? Real-time analytics has changed […]
August 12, 2019

From Data Expiration to Dataception – A MarTech Journey

Have you ever thought about adopting a hobby by first thinking about buying the gadgets or tech? I want to […]
August 1, 2019

Data-driven Marketing is Critical for Brands

Data has become a vital part of marketing strategies world-wide. How can marketers leverage it? Data provides marketers with an […]
August 1, 2019

Decoding Business Intelligence for MarTech Leaders

Aziz Rofat’s day starts with a cup of strong coffee. After his morning cuppa, Aziz, who heads category management for […]
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