Sunny Landeros is the Global Brand and Communications Director for Jetex, managing the marketing strategy for the growing company’s 56 locations and 5 divisions worldwide.

Sunny has always believed that passion iswhatprovides people with the drive to inspire, innovate, and create and loves to sharetheir stories.

She began her marketing career with a real estate and has since worked in a variety of industries including beauty, hospitality, and events, finding the balance between luxury and aviation especially appealing.

Sunny is a member of the Forbes Communication Council and volunteers extra time to students and start-up companies needing marketing support.

A wise person once said…”Working hard for something we don’t care about is called stress. Working hard for something we love is called passion.”

Beatrice Cornacchia is Mastercard’s Head of Marketing and Communication for the Middle East and Africa and the creative force leading the company’s brand strategy across the region’s 69 markets.

A Priceless Journey
As a Mastercard veteran of more than 27 years, Cornacchia has closely witnessed the evolution of the Mastercard brand over the last three decades. After starting her journey with the company in 1991, Cornacchia went on to head strategic sales functions and numerous marketing teams in a succession of key roles including Head of Consumer Marketing, Europe; Head of Issuer and Merchant Marketing, Europe; and Head of Marketing, Italy and Greece.

Empowering Content Enablers

Cornacchia’s strategy for brand engagement in the Middle East and Africa hinges on her ability to provide local context and significance to Mastercard’s twodecade-old marketing campaign, Priceless. Her knowledge of Mastercard’s brand architecture, combined with her fresh perspective on local market dynamics, creates a winning combination that differentiates the company’s marketing performance in the region.

Having closely witnessed the progression of Priceless from storytelling to storymaking and now story-inspiring, Cornacchia believes that the age of impact has shaped the changing needs of consumers who now see themselves as content enablers eager to create their own stories.

In keeping with the evolution of Mastercard’s global approach to marketing and communications, Cornacchia has her eyes set on leveraging the underlying concept of Priceless – the deep emotional connection that fills people’s life with meaning and purpose – to empower Mastercard’s consumers in the region with priceless possibilities in their world.

Secret to Marketing Success

Cornacchia’s secret sauce for marketing combines great content with the science of data analytics, precision targeting and an innate understanding of human emotions.

Zaira Lakhpatwala is an advertising and communications professional with nearly 10 years of experience in advertising, media and publishing. She is currently the Managing Editor of Communicate, a Dubai-based print and online magazine covering the advertising and marketing industry in the Middle East. Communicate was established in 2005 in association with US-based Ad Age and is owned by Mediaquest, which was founded in 1987.

A digital native and media junkie, she has worked in advertising agencies in India and the UAE prior to joining Communicate.

A global marketing leader with over 15 years of experience in entertainment and hospitality marketing across North America, Europe, and the Middle East, Andy Levey is Head of Marketing for La Perle By Dragone.

La Perle is Dubai’s first Las Vegas style, live entertainment resident show. Andy and his team are responsible for guiding the brand, PR, content strategy, social media, and media plans.

Previously, Andy worked at Cirque du Soleil in Las Vegas and Montreal in various roles overseeing brand marketing, content marketing and social media strategies for shows and projects globally.

Fernando is a global marketer with a passion for growing brands and businesses. With more than 100 Lions in Cannes (5 GPs), 12 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth.

Currently as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design, and inspiring the organization around brand development. Under his leadership, BK became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, and Client of the Year at the One Show 2018. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr” and “Whopper Neutrality”.

Prior to BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different brands, including Dove where he led the groundbreaking “Beauty Sketches” (Titanium GP in 2013).

Fernando was recognized by Adweek as Grand Brand Genius (2013), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 5 most innovative CMOs (2017) and by AdAge as top 50 most creative people in the business (2017).